CAW Industries Launches Dr. Willard’s Natural Restorative Pet Care®, A New, Holistic Compassionate Pet Care Line To Improve Dogs’ Overall Health And Wellness

Honoring National Prevention of Cruelty to Animals Month, the 40-Year Leader in Natural Products Makes Financial Commitment to Help Abused and Neglected Pets

RAPID CITY, S.D., April 9, 2015 /PRNewswire/ – CAW Industries, Inc., the parent company and manufacturer of Willard Water® and all Dr. Willard’s brand products, announced the launch of Dr. Willard’s Natural Restorative Pet Care® Kit, which includes three new, holistic and natural compassionate pet care products, designed specifically to help improve dogs’ nutritional health as well as address a wide variety of ailments facing dogs today. The natural, patented, safe and reliable kit includes: Dr. Willard’s Vibrant Pet Water Drops®, Dr. Willard’s Rejuvenating Skin and Coat Spray® and Dr. Willard’s Soothing Aloe Gel for Pets® — cruelty-free products that contain no artificial colors, flavors, parabens, phthalates or petrochemicals.

To honor National Prevention of Cruelty to Animals Month and to further support the company’s ongoing commitment to cruelty-free products, CAW Industries and Dr. Willard’s® also announced it will donate a portion of the new products’ sales to help thethousands of animal shelters and rescues in the U.S. Based on information from the National Council on Pet Population Study and Policy and the American Pet Products Association, 30 percent of pets in U.S. homes come from shelters or rescues; an estimated 2.7 million healthy pets are not adopted each year; and 3 to 4 million dogs and cats are euthanized in the U.S. each year.

“As a long-time, avid dog lover and proud owner of a rescue dog, I am very excited about launching a compassionate pet care line that will help improve the lives of dogs in a natural, holistic and environmentally conscious way,” said John Willard, III, president and CEO of CAW Industries and Dr. Willard’s brands. “By donating a portion of our new products’ sales, consumers who purchase Dr. Willard’s Natural Restorative Pet Care® Kit will help make a real difference in the lives of abused and neglected animals at shelters and rescues across the country.”

Dr. Willard’s® Natural Restorative Pet Care Kit includes a two-month supply of:

  • Dr. Willard’s Vibrant Pet Water Drops® (8 oz.) enhances dogs’ overall nutrition and general health in a simple, safe and effective way by optimizing nutrient absorption and enhancing cellular function. Dr. Willard’s Vibrant Pet Water Drops® contain no artificial colors, flavors, parabens, phthalates or petrochemicals; are cruelty free; and help improve dogs’ overall hydration and nutritional benefits, keeping dogs healthy and vibrant. By adding the secret catalyst in the Dr. Willard’s® patented formula to pets’ clean drinking water, Dr. Willard’s Vibrant Pet Water Drops® boost water’s biological functions to help with digestion, nutrient absorption, behavior and performance. This means that dogs will get more vitamins from the same amount of food they consumed before.
  • Dr. Willard’s Rejuvenating Skin and Coat Spray® (8 oz.) is made with the finest natural ingredients; restores moisture and beauty to the skin and coat of dogs; and relieves discomfort from a variety of conditions such as hot spots, scrapes, burns, abrasions and cuts. This topical application has no artificial colors, flavors, parabens, phthalates or petrochemicals and is cruelty free. Dr. Willard’s Rejuvenating Skin and Coat Spray should be sprayed directly on the affected areas one to four times daily, or as needed.
  • Dr. Willard’s Soothing Aloe Gel for Pets® (8 oz.) naturally moisturizes dogs’ skin, helps restores dogs’ coats and relieves itching caused by a variety of skin irritations. The gel, which is made with natural ingredients, helps alleviate some problems associated with burns, cuts, wounds and other skin disorders. It can be topically applied to dogs’ coats and skin. Dog owners should place a dime or quarter size amount on the affected area of the dog and/or use as a general moisturizer.

Dr. Willard’s® has been the “go-to” natural-pet-care leader for more than 40 years. For decades, countless industry leaders and veterinarians have been using Dr. Willard’s® products as part of their holistic approach to pet care. The Whole Dog Journal, the Encyclopedia of Natural Pet Care and the Holistic Guide for a Healthy Dog, among others have published articles in which pet owners share their positive stories regarding the numerous benefits their pets experienced while using Dr. Willard’s® products. Additionally, the beneficial properties of the company’s products for pets were featured on 60 Minutes in 1980, which highlighted the calming effects and improvement of digestion and absorption of nutrients of Dr. Willard’s® products for both humans and animals.

“We can’t imagine running a kennel without Dr. Willard’s® products,” said Wendy Volhard, renowned dog trainer and author of 13 books, including the popular Dog Training for Dummies and Holistic Guide for a Healthy Dog, which features an entire chapter on Dr. Willard’s® products. “Dr. Willard’s® has been a staple at our kennels for more than 35 years. We use it to treat minor wounds, skin problems, washing out ears and eyes and spray on dogs before grooming them. We put it into the dogs’ water bowls to help keep stress levels down when traveling. After surgery or any trauma, we use it in the dog’s food to ensure proper assimilation.  Fabulous products and so easy to use — we have bottles in our kitchen, bathrooms and kennel.  So happy that Dr. Willard’s® is coming out with this new pet care line.”

Dr. Willard’s® Natural Restorative Pet Care Kit has a low carbon footprint and is made in a special FDA-compliant facility with a 40-year spotless safety record. The launch of Dr. Willard’s Natural Restorative Pet Care® line captures the Willard Family’s personal experiences, environmentally and socially conscious spirit and their commitment to cruelty-free products and compassionate pet care. As part of the company’s commitment, for every Dr. Willard’s® Natural Restorative Pet Care Kit sold, CAW Industries, Inc. and Dr. Willard’s® will donate 75 cents (or 25 cents per bottle sold) to help support abused and neglected animals at animal shelters and rescues like one where the Willards adopted their dog from – Big Dogs Huge Paws.

“After seeing how my dog’s health and coat dramatically improved after using our products, I knew we needed to work hard to develop a natural, compassionate pet care line that could help and give back to even more dogs,” said Willard.

Dr. Willard’s® Natural Restorative Pet Care Kit is available online at for $39.99 and includes free shipping.

About Dr. Willard’s® Willard Water
Dr. Willard’s Willard Water® was invented by Dr. John W. Willard Sr., a chemistry professor who received his PhD from Purdue University and worked on the United States’ atomic and plutonium bomb development teams.  Willard had been seeking to develop a high density trace mineral water derived from fossilized organics in lignite when he “serendipitously” invented Dr. Willard’s Willard Water®. Created through a multi-faceted and patented process, Dr. Willard’s Willard Water® alters the molecular structure of regular water, causing it to become more reactive and thus a more efficient delivery system throughout the body.  Dr. Willard’s Willard Water® also helps the body break down particles (food, nutrients, vitamins and toxins) in the digestive system which makes it easier for the body to process these particles, remove toxins, and more fully absorb the nutrients, minerals and vitamins that are consumed.

About CAW Industries, Inc.

Founded by Dr. John W. Willard Sr. in 1973, CAW Industries is the only manufacturer of Dr. Willard’s® patented Dr. Willard’s Willard Water® products.  For nearly 40 years CAW Industries has been an industry leader in the natural health industry and is one of the most trusted brands around the world.  Thanks to a ground breaking 60 Minutes story and an exhaustive hearing before the United States Congress, Dr. Willard’s Willard Water® helped pave the way for the expansion and development of the U.S. natural products industry and the eventual passage of the Dietary Supplement Health and Education Act of 1994.  Dr. Willard’s sons and grandchildren have continued his tradition of excellence and have expanded the small South Dakota Company he created into an international corporation with sales around the globe.


Media Contact:

Ellen Mellody


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